Lien Violins-品牌建立目標與心路歷程
眾所皆知,建造品牌不是一件容易的事。但秉持著「如果你想要出眾,就必須要有獨特的想法和做法來與別人不一樣!」憑著這個目標與理想,『Lien Violins』的創辦人-連夢祺(David Lien)逐夢實踐中。
David Lien出生於音樂世家,自小學習小提琴,但因為父母都為老師的薪水是無法供應得起一把高價值的小提琴給David。於是David從藝術學院畢業到臺北市立交響樂團工作,甚至後來到維也納主修小提琴,就是一把三十幾年前,當時他父親花了台幣六千元的小提琴一路陪著他。
1986在維也納留學期間,David與音樂學院同學的爸爸,也是當地一位製琴師兼收藏家成了好朋友,就此讓David眼界大開。當他借到一把好琴可以練時,總是練到久久捨不得放下,原來一把好琴在手能讓演奏家得到大大的滿足。這對莫逆之交常常彼此交換「甚麼是一把好琴」的心得,David也從他那兒學到提琴製作的過程。一個懂得工藝、一個鑑定聲音,製琴的與拉琴的激盪出的火花,並發現提琴能有好音色的關鍵(不在價錢),『Lien Violins』就此萌芽。
2004年四月,David Lien憑著一股傻勁與熱情,帶著『Lien Violins』參加樂器界一年一度盛會-法蘭克福樂器展(musik messe),那是『Lien Violins』第一次亮相。處女秀即受到眾多矚目,尤其吸引了許多演奏家來到攤位,David Lien成功達到『Lien Violins』等於『好音色』,連窮演奏家也可以買得起的好琴為品牌目標。
2006年參加義大利展覽(Cremona Italy Show)時,現場正好展示Stradivari名琴。Stradivari音色可軟語呢喃、可激昂清越,聲音具有豐富層次,不論遠近都具有清晰的穿透力。當David拉奏完後,一個下定決心的笑容閃爍在他臉上,他說:「我已經銘記這個聲音了!」從此,更加確定台灣工作室製琴,要能達到Strad音色的水準為目標。
琴裡頭那張小小的『Lien Violins』品牌標籤,不僅代表一個來自台灣工作室對每一把琴的責任感,更是一個小提琴演奏家的夢想。
『Lien Violins』自2001年起開始在世界各國旅行、落腳至今,丹麥、德國、義大利、西班牙、波蘭、美國、以色列、南非、新加坡、泰國…等國家都可看到『Lien Violins』的蹤跡;德國、泰國更有『Lien Violins』品牌的經銷商。
Lien Violins- Our story
As everyone knows that building a brand is not an easy task. In order to be outstanding, one has to think outside the box and have the distinctive creativities. With this in mind, the founder of Lien Violins, David Lien has carried out his dream step by step.
David Lien comes from a musical family. He has played the violin for many years since he was little. Initially, his parents were music teachers and unable to afford an expensive violin but purchasing a cheaper one for him cost $6,000 TWD. After graduating from the National Taiwan Academy of Arts, David got accepted into Taipei Symphony Orchestra and rendered the classical music with a meagre salary. Eventually, in 1986, he reached his dream to study abroad in Vienna.
The violin his father gave him had accompanied by him throughout his music journey in Vienna. During his time in Vienna, he learned how to make a violin from his peer’s father, a local luthier and a musical instrument collector. Since the first day they met, they had been always keen to discuss and share their experiences and knowledge of this instrument as well as the definition of the “right” tone on a violin. The relationship between his mentor and David posed great influence on his development of being a well-rounded luthier for the future. Meanwhile, it also stimulated his curiosity of how to build the proper musical instruments for various performers.
As time goes by, he has gradually realized that the crucial essence of a decent violin with the dulcet tone is not decided by its market price but by a sophisticated luthier’s crafts. This concept inspires him to be an excellent luthier and build up his own brand, Lien Violins.
In April 2004, David exhibited his instruments at Musikmesse in Frankfurt. His successful debut was impressed by many professional musicians and captivated the attention of some violin connoisseurs. Since then, Lien Violins has earned a worldwide reputation for the mellifluous sounds on his instruments.
In 2006, David Lien participated in Cremona Mondomusica in Italy. Fortunately, he had an opportunity to play a Stradivarius violin in the show. He was utterly fascinated by its sweet, mellow, rich but powerful sounds right after his playing. “Its resonant voice has been everlastingly imprinted on my mind.” David told himself with a contented smile. So as to reach the standard of the Stradivarius violin, David made up his mind and has endeavoured to pursue the dream sounds on every instrument he makes with a firm determination since then.
In his violin workshop, the tiny label inside of each David’s instrument not only represents the responsibility of Lien Violins but also every violinist’s dream.
Lien Violins has commenced exhibiting among some countries since 2001, including NAMM Show (USA), Frankfurt Musikmesse (Germany), as well as Music China Shanghai (China) and also exported the instruments to Denmark, Germany, Italy, Spain, USA, Israel, South Africa, Singapore, and Thailand, etc.